We are well into 2012 and the weather keeps getting more spring like every day…seems like its a good time to release some music into the world. Since I am generally working on about 2 dozen tracks at any one time, it’s usually a matter of which one will get completed first. The victim this month is this track, “The Rat Palace”, a predominately electronic piece with a dubby beat and a cold, clinical vibe…
As much as I enjoy either one of the Principals in this story, I have to disagree with Rush (the band)…
Songs are like children let loose into the world; once they grow-up they are free to be loved by whomever, regardless of political affiliation.
If bands feel so strongly about how their music might be used, they should specify in their contracts that the music not to be played on right-wing talk radio (or during Mongolian midget mud wrestling matches).
What’s that you say? This would be impossible to control and commercial suicide to boot? Oh well, they could always return the money that they garner from this radio play (or, in this case, give it to a pro-choice charity).
Actually, I don’t mind Rush (the band) that much; no such hope for Rush, however…
One of the problems with hip “music” marketing is that “listeners” don’t like being “sold to”. So here’s an idea people…why not tell listeners that they are being “sold” to?
In William Gibson’s very excellent post 9-11 novel “Pattern Recognition” one of the characters complains about “Viral” marketing because she can never be sure if conversations with strangers are real or if she is being “sold” something; the hidden marketing had cheapened a basic human interaction for her.
If the music is what’s being sold (and not the “Hipness”), being honest shouldn’t matter…should it?
I still think that this is a worthy cause…despite the fact that it is purely “Cultural”. Quite rightly, with so many other serious charities vying for funding, it is unlikely to get the average person’s $. Sad though, in a perfect world this would be funded – but in reality so many people are busy cleaning up the mess that others have left behind for us that the arts (and in particular Electronic Music) seems to get left behind.